Howard Appel on What Truly Sets Entrepreneurs Apart: Action, Awareness, and Adaptability
In the saturated world of entrepreneurship, where thousands launch startups daily and chase growth through flashy tactics, Howard Appel encourages a return to fundamentals: focus, integrity, and strategic action. With decades of experience in investment banking, having taken over 50 companies public, Howard has seen how many startups fall not because of a bad product—but because of a lack of direction. His writing, featured on platforms like Muck Rack , emphasizes clarity over chaos, and mission over metrics. Awareness: The Competitive Advantage No One Talks About Entrepreneurs often focus on external wins—capital raised, followers gained, press mentions secured. But Howard believes the true game-changer is internal: self-awareness. The ability to know your strengths, your blind spots, and how to hire or partner to fill the gaps is often what separates a founder from a long-term CEO. Howard Appel frequently shares in his thought pieces that understanding your own leadership s...